At recent Reform UK media events, two very distinctive heads can often be seen in the front row: the near-white locks of Danny Kruger and the swept-back blond mane of James Orr.
Beyond shaping the political agenda for what could be the UK’s next government, the pair have something else in common. Each is a highly devout believer who came to religion in later life, and hold strong opinions on matters of society such as abortion and the family.
The MP Kruger, who switched allegiance from the Conservatives, and Orr, a Cambridge academic, also sit on the steering committee of a rightwing thinktank called the Alliance for Responsible Citizenship.
A further participant is Paul Marshall, the hedge fund millionaire who owns GB News and the conservative Spectator magazine. Marshall is a devout Christian.
“Faith, particularly Protestant evangelism, has in recent decades been one of the defining elements of US rightwing politics,” its followers forming the bedrock of Donald Trump’s support.
There are some links. Orr is sufficiently close to JD Vance that he has welcomed him at his private residence. Orr is also involved in the NatCon movement, which has connections to the American faith-based populist world.
However, direct comparisons quickly break down due to a basic issue of scale. While surveys indicate that nearly a fourth of US adults are evangelical Christians, the proportion for the UK is roughly one-tenth of that at the very most.
An additional important factor to consider. While US evangelicals lean firmly to the right, recent surveys by the UK’s Evangelical Alliance indicate the broader situation here is markedly distinct.
Research of nearly 1,500 evangelicals shows Labour in the lead with 26% support. The Reform party and Liberal Democrats are level on 20%, with the Conservatives on 18%.
Other questions demonstrate support among evangelicals for more generous welfare payments, but also concerted alarm about plans to legalise assisted suicide.
“Among evangelicals there can be a gap between personal views, especially on social issues, and how people cast their ballot,” explained a representative. “For example, someone might have a strong opinion on abortion, but they don’t see voting as likely to lead to change.”
Evangelism is present in parliament, including all-party faith-based meetings. But it is a phenomenon also of the political left, with figures like Kruger balanced out by Tim Farron and the Labour Party Member of Parliament Rachael Maskell.
Maskell is very open about how her beliefs informs her politics, especially concerning issues such as poverty.
“Ethical fairness was ‘a big part’ of Labour politics,” she stated. “It’s part of our foundations, how we think about inequality in society, making sure we have a fair framework.”
Nonetheless, there exists a distinct and more recent side to religion in UK politics, one more closely modelled on US concepts of religious nationalism.
The activist Tommy Robinson has begun to portray himself as openly a Christian, though a lot of this is done as a contrast to Islam.
Similarly, Nick Tenconi, who leads the UK branch of Turning Point, includes social media messaging about the country needing to “re-embrace Christianity” combined with anti-Muslim content.
One striking display of this, a linked nationalist Christian group named King’s Army marched in formation through Soho, a location seemingly chosen as it is the heart of London’s LGBT community.
These elements remain, however, relatively marginal in UK politics. While commentators sometimes depict certain figures as financial backers of American-style religious politics, associates insist they are simply devout believers who are firmly against any political exploitation of faith.
Kruger is not averse to occasional off-piste language, for example in an address to censure what he said was a younger generation indoctrinated by a blend of ideologies.
“In the UK you do have some Christian nationalists, but when it comes to politics it tends to be a sort of longing for a Christian past, linked to our historical character,” said one commentator.
One Christian MP with conservative views noted that while the issue of assisted dying had united MPs with faith, any connections beyond that felt restricted.
“I do not get the sense of much of an organized faith-based lobby,” they commented. “In my view, my faith is more a basis for what I personally hold. And here, religion is not particularly a vote winner.”